Sumathi Narayanan Realty - Shrewsbury MA Real Estate, Grafton MA Real Estate, Ashland MA Real Estate



Your real estate agent will ready your description for listing. But only you know your home the way its next owner will come to know it. Here's how to give your realtor that knowledge. 

Meet Your Buyer Through Your Home Description

Many descriptions have similar text, and could apply to a whole neighborhood. Buyers want an idea of what it's like to live in your home. What's your home's relationship to the neighborhood's best perks? For example: What grocery store is within walking distance? Can the route be enjoyably walked? 

Each home, no matter how modest, has unique traits that will endear it to the right home shopper. Sure, talk up that kitchen renovation or your new AC, if you have them. But personalize the heart of your description: 

  • Does a south-facing window stream glorious sunshine into your home every day? 
  • Does your garden attract butterflies and bees from season to season?  

You get the picture. So paint it. Let that perfect audience respond, "Wow. This sounds perfect for me." 

What Not to Say When Describing Your Home for Sale

Omit basic data from your description (footage, bedrooms, baths). Those facts already appear in the listing fields. Use your word limit to show off your home's personality instead. At the same time, avoid anything that could oversell your home's features. Be charming, yet be real!

Avoid generalizations. If a certain room is unusually spacious, point that out. Overall, though, your footage and listing price speak for themselves. Rather than announcing an "updated" kitchen or bathroom, specify the enhancement. Let your potential buyers quickly grasp the value of the work you've done.

Avoid even the appearance of exclusivity. Sellers' language, by law, must not discourage buyers on account of their of nationality, race or religion, disability, gender or family status. 

Finally, check your description for errors or overused words. Thoughtfulness is the key.

Ready to List, With a Description That Intrigues 

Remember to connect the home to its surrounding benefits. Does the property have a nearby walking and cycling trail? Is it near a wonderful park or farmers' market?

As for the interior, think of the aspects that aren't obvious in your photos. Does the new, granite countertop have ogee edges? Is the floor stone imported from Italy? Specify brand names and materials. Your realtor can tag your photos with features, engaging the visual buyer. 

What's next? Your real estate agent will handle all final edits, ready the listing, and intrigue that perfect buyer!


The home selling market can be fierce, regardless of where you live. However, there are lots of things you can do to rise above the house selling competition, and these include:

1. Learn About the Local Housing Market

Take a look at some of the available houses in your city or town – you will be glad you did. If you analyze available houses in your area and see how they stack up against your residence, you may find ways to differentiate your home from the competition.

Also, it may be beneficial to assess recently sold houses in your area. If you find out how quickly houses are selling, you can determine if a buyer's or seller's market is in place. Then, you can map out your house selling journey to ensure you can showcase your residence to the right groups of buyers.

2. Perform a Home Inspection

A home inspection is a must if you want to gain a leg up on the house selling competition. If you understand your house's strengths and weaknesses, you can prioritize home repairs. Next, you can take the necessary steps to transform assorted home weaknesses into strengths.

Following a home inspection, review your inspection report. If you have any questions about the report, reach out to the inspector who provided the report. Finally, when you determine how you want to upgrade your house, you can start to complete various home improvement projects.

3. Price Your Home Competitively

If your home is priced competitively, you should have no trouble stirring up interest in your residence as soon as it becomes available.

To establish a competitive price for your house, you may want to conduct a property appraisal. This evaluation enables you to receive a property valuation that you can use to determine the right initial asking price for your residence.

For those who want to streamline the house selling cycle, it may be a good idea to hire a real estate agent, too. This housing market professional can provide you with an immediate competitive advantage over rival home sellers. Best of all, a real estate agent can help you achieve your desired home selling results without delay.

A real estate agent won't take shortcuts, and instead, devotes the necessary time and resources to teach you about the house selling journey. First, he or she will help you establish house selling goals and plan for the property selling journey. A real estate agent next will schedule home showings and open house events that allow buyers to view your residence any time they choose. Furthermore, if you have any home selling questions, a real estate agent can respond to them.

As you prepare to list your home, it helps to do everything possible to obtain a competitive advantage over rival house sellers. Thanks to the aforementioned tips, you can plan ahead for the house selling journey and boost the likelihood of enjoying a successful home selling experience.


The real estate market can be tough to navigate, especially if you want to obtain the best price for your house. Fortunately, we're here to help you analyze the housing sector and make informed decisions as you sell your residence.

Now, let's take a look at three tips to help you review the real estate market before you list your home.

1. Assess Housing Market Data

Learn about the prices of available houses in your city or town that are similar to your own residence. That way, you can establish a price range for your house.

Furthermore, it often is beneficial to check out the prices of recently sold residences in your area. This real estate market data will enable you to see how quickly houses are available before they sell. As such, this information may help you differentiate a buyer's market from a seller's market.

2. Conduct a House Inspection

A home inspection generally is reserved for buyers who request an inspection after a property seller accepts an offer to purchase. However, taking a proactive approach to a home inspection may go a long way toward helping you distinguish your residence from others in a competitive housing market.

During a home inspection, a property expert will examine your residence both inside and outside. This property expert then will offer an inspection report that details his or her findings. And once you have this report, you can prioritize home repairs.

Ultimately, a home inspection may help you take an objective view of your residence. After you conduct an inspection, you can complete home repairs that may help you boost your house's value as well.

3. Consult with a Real Estate Agent

If you are struggling to understand how the housing market works, there is no need to worry. In fact, you can collaborate with a real estate agent and receive housing market insights that you may struggle to obtain elsewhere.

Typically, a real estate agent will meet with you and help you map out a home selling strategy. This plan will account for the age and condition of your home, your home selling goals and the current state of the real estate market. As a result, your home selling strategy will enable you to achieve the optimal results at each stage of the home selling journey.

Let's not forget about the assistance that a real estate agent will provide as you navigate the home selling journey, either. A real estate agent will set up home showings and open house events to promote your residence to prospective buyers. Also, if you receive an offer to purchase your residence, a real estate agent will help you review this proposal and determine the best course of action.

Perform a deep analysis of the housing market before you list your residence – you'll be happy you did. By reviewing the real estate sector, you can find unique ways to ensure your house stands out to potential buyers and accelerate the home selling journey.


If you plan to sell your house, you likely will want to do everything you can to maximize its value. Lucky for you, we're here to help you obtain the best offer for your house, regardless of whether you're operating in a buyer's or seller's market.

Now, let's take a look at three tips to help you get the best price for your residence.

1. Enhance Your House's Curb Appeal

Curb appeal is a difference-maker for any home seller, at any time. If you allocate time and resources to boost your house's curb appeal, you may be able to differentiate your residence from the competition. Perhaps most important, improving your home's curb appeal may help you increase the likelihood of a fast, profitable home selling experience.

To improve your house's curb appeal, you should mow the front lawn, trim the hedges and perform any necessary home exterior upgrades. Consider the homebuyer's perspective, and you're sure to find lots of ways to enhance your house's appearance.

In addition, if you need help with home exterior upgrades, there is no need to stress. Many home improvement professionals are available in cities and towns nationwide, and these professionals are happy to help you transform your home's exterior from drab to fab.

2. Determine the Current Value of Your Home

A home appraisal may prove to be exceedingly valuable, particularly for a seller who wants to establish a competitive initial asking price for his or her house.

During a home appraisal, a property expert will examine a residence both inside and out. This expert also will evaluate various housing market data. Then, the property expert will provide a property valuation based on the appraisal results.

Once you receive a property appraisal report, you'll have a good idea about the current value of your residence. You next can use a property valuation to set a competitive price for your home from day one of the house selling journey.

3. Collaborate with a Real Estate Agent

As you look for ways to earn as much money as possible from your home sale, you may want to consider working with a real estate agent. Because if you have a real estate agent at your side, you can receive plenty of support at each stage of the home selling journey.

A real estate agent understands what it takes to optimize the value of a home. First, he or she will meet with you and learn about your house selling goals. A real estate agent then will help you determine the ideal initial asking price for your residence and promote your house to potential buyers. And if you receive an offer to purchase, a real estate agent will provide a recommendation about how to proceed.

Want to achieve the best-possible results during the home selling journey? Use the aforementioned tips, and you can move one step closer to maximizing the value of your house.


A successful home seller knows exactly what it takes to list a residence and maximize its value, regardless of the current real estate market's conditions. In fact, a successful home seller displays many attributes, such as:

1. Empathy

If a home seller can step into a homebuyer's shoes, he or she may be better equipped than ever before to enjoy a successful home selling experience. Thus, empathy may play a key role in your ability to quickly sell your house and receive the best price for it.

When it comes to analyzing the buyer's perspective, it generally helps to conduct a home inspection. That way, you can receive insights into any underlying home issues and address these problems accordingly.

Furthermore, an empathetic home seller may be more likely than others to conduct a home appraisal. With a home appraisal report in hand, a home seller can use a data-based property valuation to establish a competitive home price.

2. Diligence

A successful home seller will do everything possible to achieve the optimal results throughout the home selling journey. As such, this individual is diligent and allocates the necessary time and resources to learn what it takes to sell a house.

Typically, a successful home seller will work with a real estate agent, and for good reason. A real estate agent can provide expert insights into the housing market and help a seller get his or her residence ready to sell. Then, a real estate agent can offer comprehensive recommendations and tips to ensure a home seller can succeed.

3. Patience

Patience is a virtue that no successful home seller can live without. If a home seller displays patience, he or she may be able to address various home selling challenges with ease.

For example, a patient home seller understands that the housing market frequently fluctuates, and a seller's market today may transform into a buyer's market tomorrow. This seller also may realize that there is no guarantee that his or her house will sell as soon as it becomes available. Yet a patient home seller is prepared to deal with the uncertainty surrounding the real estate market and will remain calm, cool and collected, even in tough times.

Selling a home may prove to be a long, arduous process, particularly for those who are unprepared to deal with potential challenges throughout the home selling journey. Luckily, real estate agents are available who can assist you as the home selling journey moves forward.

A real estate agent can help a home seller list a residence and showcase it to the right groups of buyers. Plus, a real estate agent is happy to help a home seller alleviate stress during the home selling journey and ensure this individual can succeed in any housing market, at any time.

Want to succeed as a home seller? Reach out to a local real estate agent, and you can get the support you need to thrive throughout the home selling journey.




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