Sumathi Narayanan Realty - Shrewsbury MA Real Estate, Grafton MA Real Estate, Ashland MA Real Estate


For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer – you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.


As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.

1. Post your listing

It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels.  Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.

2. Ask your friends to share

Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.

3. Give them a reason to love your home

Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.

Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.

If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.


Congratulations on your recent home sale! Now, you just need to figure out how to tell family members, friends and other loved ones that you'll be packing up and moving out of your current residence.

Informing loved ones about a home sale may seem challenging at first. Fortunately, we're here to help you keep your cool as you tell loved ones that you've sold your house.

Here are three tips to ensure you can avoid the stress and headaches sometimes associated with informing loved ones about your decision to sell your home.

1. Get Ready for Questions

Loved ones have your best interests in mind, and as such, likely will have many questions about why you sold your residence.

What prompted you to sell your home now? How much did you receive for your home? And where do you plan to live in the future? These are just some of the questions that you should be ready to face from family members, friends and other loved ones.

Moreover, answer loved ones' questions as best you can. And if you are uncertain or uncomfortable about answering a question, you can politely decline to respond.

2. Keep an Open Mind

Things will move quickly after you sell your home. Although you may have plans to buy a new residence or relocate out of state at some point, you might still need time to finalize your next move.

Oftentimes, loved ones may pressure you to move in a certain direction following your home sale. But it is essential to keep the best interests of yourself and your family in mind at all times.

If family members or friends pressure you to make a move that makes you feel uncomfortable, let them know. Remember, your loved ones want you to be happy, and they should be willing to listen to your concerns after you share the news that you have sold your residence.

3. Operate Fearlessly

After you accept a homebuyer's offer for your residence, the toughest part of the home selling journey is over. At this point, you can finalize your home sale and move forward with the next stage of your life.

It takes a lot of courage to sell a house, and you should maintain this confidence as you tell loved ones about your home selling decision.

Regardless of how a loved one feels about your decision to sell your house, what's most important is how you feel about your choice. If you believe you made the best decision possible, you should feel good, even if family members or friends disagree.

When it comes to telling loved ones about your home selling decision, don't forget to reach out to your real estate for assistance. This real estate professional understands the challenges of informing family members and friends about a home selling decision and may be able to offer expert guidance. That way, you can remain poised and confident as you share your home selling news with others.


Selling a home may prove to be an uphill climb. Fortunately, if you craft a home selling strategy, you can eliminate guesswork throughout the property selling cycle.

A home selling plan is a must-have, and perhaps it is easy to understand why. This strategy enables you to prepare for potential hurdles you may encounter as you promote your residence to buyers, review an offer to purchase and perform other house selling tasks. Plus, if you allocate time and resources to develop an effective strategy, you could streamline the process of selling your residence.

There are several things you can do to ensure your home selling strategy will deliver the best-possible results. Now, let's take a look at three tips to help you craft a top-notch house selling plan.

1. Analyze Your Home

What you originally paid for your house is unlikely to match your home's current value. Luckily, there are various assessments you can use to evaluate all areas of your residence.

A home inspection enables you to identify any underlying house issues and correct such problems before you list your residence. Or, you can always hire a home appraiser who can give you a property valuation.

When it comes to selling a home, it helps to prepare as much as you can. If you conduct a home inspection and appraisal, you could gain valuable insights so you can set a competitive initial asking price for your residence.

2. Upgrade Your House's Interior and Exterior

Your home may have flaws, but you can address these issues right away. By doing so, you could make your house an attractive option to buyers.

Clean each room of your house. Also, eliminate clutter so you can show off the full size of your house.

In addition, mow the lawn and perform other home exterior updates. If you boost your house's curb appeal, you may be able to differentiate your residence from the competition – something that could result in a quick, profitable home selling experience.

3. Collaborate with a Real Estate Agent

A real estate agent understands what it takes to develop a house selling strategy. Thus, he or she can help you craft a home selling strategy and put this plan into action in no time at all.

Typically, a real estate agent meets with a house seller and learns about this individual's property selling goals. A real estate agent next creates a plan designed to help a seller quickly achieve the optimal results.

A real estate agent offers plenty of guidance throughout the house selling journey too. Therefore, if you are unsure about how to showcase your residence to potential buyers, a real estate agent can deliver support. On the other hand, if you are uncertain about whether to accept or reject an offer to purchase your home, a real estate agent can provide an honest, unbiased recommendation.

Use the aforementioned tips, and you can instantly create and implement a successful home selling strategy.


Selling a house should be an enjoyable experience – not a stressful one. Yet problems may arise that cause a home seller's stress levels to rise. Fortunately, we're here to help you identify and alleviate home selling issues before they get out of hand.

Now, let's take a look at three tips to help you enjoy a worry-free house selling experience.

1. Learn About the Real Estate Market

Take a look at the prices of houses in your city or town. By doing so, you can see how your residence stacks up against comparable houses and determine how you should price your home.

Furthermore, evaluate the prices of recently sold houses in your area. This housing market data enables you to see how long it takes houses to sell and whether property sellers are receiving offers to purchase at or above their residences' initial asking prices. Then, you can find out whether you are preparing to enter a buyer's or seller's market and plan accordingly.

2. Identify Your House's Strengths and Weaknesses

Conduct a home inspection – you'll be glad you did. An inspection takes only a few hours to complete and enables a property expert to review your residence both inside and out. After the inspection is finished, you'll receive a report that highlights any underlying problems with your residence. You then can use this report to prioritize home repairs and transform property weaknesses into strengths.

It may be beneficial to remove clutter from inside your house and enhance your residence's curb appeal too. That way, you can make it easy for homebuyers to fall in love with your house whenever they view it.

3. Collaborate with a Real Estate Agent

A real estate agent is a home selling professional who is happy to help you navigate the property selling journey. In fact, he or she will make it easy to minimize stress from the moment you list your house to the day you complete your home closing.

Usually, a real estate agent will learn about you and your home selling goals and craft a custom property selling strategy. A real estate agent next will set up home showings and open house events to promote your residence to prospective buyers. And if a buyer submits an offer to purchase your home, a real estate agent will help you decide whether to accept, reject or counter this proposal.

Let's not forget about a real estate agent's industry expertise, either. A real estate agent understands the ins and outs of the house selling journey. And if you ever have concerns or questions about selling your home, a real estate agent is ready to respond to them.

The home selling journey may seem daunting at first. But ultimately, there is no need to stress as you prepare to list your house. Take advantage of the aforementioned tips, and you can boost the likelihood of a worry-free home selling experience.




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